Imagine you’ve just been given a choice: You have to drink from one of two containers. One container is a cup from your own kitchen, and it contains a product that has passed strict state, federal and local guidelines for cleanliness and quality. Oh, and it’s free. The second container comes from a manufacturing plant somewhere, and its contents—while seemingly identical to your first choice—have not been subjected to the same strict national and local standards. It costs approximately four times more than gasoline. These products both look and taste nearly identical.
Which do you choose?
If you chose beverage A, congratulations: You just saved yourself a whole lot of money, and, perhaps, even contaminants, too. But if you picked beverage B, then you’ll be spending hundreds of unnecessary dollars on bottled water this year. Sure, bottled water is convenient, trendy, and may well be just as pure as what comes out of your tap. But it’s hardly a smart investment for your pocketbook, your body or our planet. Eat This, Not That! decided to take a closer look at what’s behind the pristine images and elegant-sounding names printed on those bottles.
You may actually be drinking tap water
Case in point: Dasani, a Coca-Cola product. Despite its exotic-sounding name, Dasani is simply purified tap water that’s had minerals added back in. For example, if your Dasani water was bottled at the Coca-Cola Bottling Company in Philadelphia, you’re drinking Philly tap water. But it’s not the only brand of water that relies on city pipes to provide its product. About 25 percent of all bottled water is taken from municipal water sources, including Pepsi’s Aquafina.
Scan the labels of the leading brands and you see variations on the words “pure” and “natural” and “pristine” over and over again. And when a Cornell University marketing class studied consumer perceptions of bottled water, they found that people thought it was cleaner, with less bacteria. But that may not actually be true. For example, in a 4-year review that included the testing of 1,000 bottles of water, the Natural Resources Defense Council—one the country’s most ardent environmental crusaders—found that “about 22 percent of the brands we tested contained, in at least one sample, chemical contaminants at levels above strict state health limits.”
